May is here, time to upgrade both body and mind. Use MAY10SUB for $10 off first subscription.

Get the Most Out of Life

We all know the pain of underrealized potential. Whether due to brain fog, anxiety, overwhelm, or cognitive decline, it’s hard to go through life knowing so much more is possible. Qualia was designed to help you transcend these limitations so life can be experienced with clarity, potency, and emotional resilience.

Imagine more. Dream bigger. Go make it happen.

Broad-Spectrum Cognitive Enhancement

Cognitive capacity is a nuanced relationship between many variables. Optimizing for one variable of cognitive function at the expense of other critical ones would not give us the result of comprehensive enhancement of human capability. For instance, having drive without the ability to focus well, or willpower without emotional resilience. For that reason, we’ve designed a formula that deliberately balances subjective effects to give meaningful enhancement in a comprehensive way – a whole system upgrade.



Cognition is the machinery of intelligence. Everything from memory to creativity. Feel smarter.



Confidence, willpower, empathy – these are our deep capacities for engaging the world. Enjoy a more powerful way of being in the world.



An improved mind requires an improved body. Experience higher levels of energy, awareness and the ability to respond to life.

See What People Are Saying

Here’s what others have to say about Qualia. Do you have an experience you would like to share? Drop us a line and send us a video.

Qualia’s Subjective Effects

Increased Function:

Memory (short and long term)
Focus/ Attention/ Concentration
Computation/ Processing Speed
Analysis/ categorical and critical thinking
Synthesis/ Pattern Recognition
Creativity/ Novelty

Drive/ Passion/ Motivation
Will Power/ Delayed Gratification/
Long Term Focus
Confidence/ Empowerment
Emotional Resilience
Contentment/ Fulfillment/ Peace/ Flow
Empathy/ Interpersonal Awareness
Intuition/ Insightfulness

Sensory Acuity
Reaction Speed
Spatial Awareness
Physical Energy
Homeostasis: Health, Immune, Longevity


Brain fog
Inability to Focus

Anxiety/ Worry
Dysphoria/ Anhedonia/ Apathy
Overwhelm/ Indecisive/ Inconfidence
Social Anxiety/ Awkwardness

Fatigue/ Lethargy/ Heaviness
Pain/ Inflammation/ Physical Sensitivity

What to Expect

In addition to increases in focus, drive and emotional resilience, people have noticed other subtle positive experiences. Keep an eye out for these:

Ending Procrastination

Many people report an increased ability to take on a challenge they’d been resisting before, and meet it with ease instead of distaste or frustration. Procrastinating doing your taxes, cleaning out the desk drawer, or whatever hairy project you’ve been putting off? Qualia can help you get motivated and focused to get it done.

Responding Gracefully to Difficult Things

People have reported an increased sense of empowerment in how they deal with the difficult challenges that arise in life. Instead of going into overwhelm or hopelessness or devastation, they feel capable of doing what needs to be done in the presence of challenge.

Vivid Dreams

In the first week of taking the product, many people report a reregulation of their sleep cycles – maybe needing less sleep, or sleeping at different times. After that balances out, they’ve noticed they remember their dreams more, there’s more lucidity to them, and that they feel more meaningful. While the dreaming mind isn’t fully understood, the science around it suggests dreaming is associated with memory consolidation and psychological processing of events, so we take this as a good sign.

Less Internal Drama

Some people have reported feeling less emotional overall and wondered if there was an emotional blunting effect. Upon evaluation, they noticed they were in fact feeling positive emotions fully, as well as negative emotions about real things when they arose. What shifted was feeling less concern about what other people think, and less making up stories about things that hadn’t happened. And therefore less fear, stress and anxiety in reaction to the made up drama.

Increased Epiphany!

It’s unpredictable, but watch out for it. Having a sense of ‘aha’ or revelation about things is what we call ‘synthesizing thought.’ Unconscious pattern analysis happens below the surface to prepare the ground for those big picture insights. This can be one of the greatest hidden gems, leading to breakthroughs in areas that otherwise were stuck.

Evolution of Perspective & Critical Thinking

Some have noticed their previously unexamined assumptions and beliefs begin to be called into question as they gain clarity of thought. Fuzzy beliefs that had not been fully thought through before get exposed to analytic, critical thinking, sometimes leading to a more evolved point of view.

Build a Better Brain

Many nootropics are focused on optimizing neurochemistry for the immediate, noticeable effects. We’re interested in building better infrastructure for our chemistry to travel along – including new neuron and synapse development, increased mitochondrial ATP, healthier cell structures, and increased neural complexity.




Cerebral Blood Flow

Energy & Metabolic Support

Cell Membrane Integrity

Learn more about pathway & process support


Become Remarkable

Scientists, artists, creators, entrepreneurs, activists, parents, students of every kind. Qualia is for anyone who wants to do meaningful things with their life, experience deeply and profoundly, and fully optimize their capability towards those goals.

Ethical Design

Many ‘smart drugs’ work by artificially increasing one chemical in the brain by overriding its natural function, often depleting or neglecting other things, causing imbalances and even negative consequences, like dependency.

Our main ethical consideration in designing Qualia is to support the body’s endogenous neurochemical production and regulatory processes rather than creating exogenous overrides.


Immediate noticeable effects
Long-term structural benefit
Ongoing benefits even after discontinued use
No dependency or downregulation
No short or long-term downsides
No externalities


“Qualia is remarkable. Clarity, focus, and fluidity of thought. Like those 45 mins after a perfect cup of coffee, except it lasts for 6 hours and you never crash. Alertness and empathy increase, which leads to a kind of openness of experience and more balanced and timely judgments.”

Dr. Zachary Stein


How it Works

Qualia broadly supports the neuroregulatory systems that make you feel capable and equipped to bring the best of yourself to your endeavors.

Qualia was designed to provide comprehensive
biological support for the physiologic systems
responsible for cognition and emotion. That means upregulating all the complete and multiple pathways that mediate the capabilities we’re seeking to support. From neurotransmitter precursor to transport and uptake, every step along the way matters.

A Unique, Comprehensive Formulation

Not all formulations are created equal. When designing Qualia, our goal was to craft a unique combination of ingredients that would produce synergistic effects way beyond what any one ingredient alone could deliver.


Nootropic Compounds:

Potent psychoactive and neuroactive chemicals that play key roles in modulating receptor sites, synaptic enzymes, membrane structures, cerebral perfusion, biogenic processes, neuroendocrine regulation and more.


Choline Donors:

Active forms of choline donors that work through different pathways in the peripheral and central nervous system to support acetylcholine levels, along with the other synergistically stacked cholinergics (acetyl donors, acetylcholinesterase inhibitors, racetamic compounds, etc.)


Amino Acids:

Building blocks for key neurotransmitters and hormones, and agents that are part of the processes of cellular energy production, osmoregulation, signaling, antioxidation, neurogenesis, and neuroprotection.



Key limiting factor vitamins in specific activated forms required for major neuroregulatory and neurodevelopmental processes.


Adaptogen Extracts:

Herbal adaptogens concentrating active compounds while maintaining complex synergistic co-factors – supporting Adrenal/ HPA regulation, Long Term Potentiation, AMPK activation, neurogenesis, catecholamine production, tissue regeneration, and many regulatory functions.



Limiting factor minerals required for major neurochemical regulatory processes in forms that are bioavailable and can cross the blood brain barrier.


Neuro-Anti-inflammatories and Antioxidants:

Synergist compounds that support nutrient transport and utilization, cytokine and eicosanoid modulation, neurotrophin factors, redox reactions, cholesterol regulation, and much more.