Adam Ellis

Smooth Operator

Adam Ellis

Adam Ellis wants to help you solve your problem.

It is what he is here to do and he has become pretty darn good at it. But, as is often the case, his path to right livelihood was neither straight nor narrow.

His career started at the age of 15 in real estate. Adam’s dad was in real estate and so (naturally?) Adam moonlighted in the biz through high school and college. He did so well that he dropped out his senior year of college to focus on making money. This was in 2003. If you’ve seen “The Big Short” or know about sub-prime, you might imagine what he was getting himself into. It was good money. But something was very wrong. By 2005, he could no longer stomach the conflict between his heart and his wallet and left real estate for good.

Then he tried to go the other direction. In college, he had started All-Wheel Junkies, an online/offline car club that had become one of the biggest communities of its kind. This was pure passion. It started when he put a note on the windshield of a fellow student, giving him props for having a killer car. The other student liked being noticed and Adam found that he liked helping other people. This led to more notes. “You’ve been spotted” became a thing. Then get togethers. Then legal street races and DIY kits.

It was fulfilling and he was good at it. So, when he left real estate, he decided try to try and monetize his passion – what could go wrong?

This led to several frustrating years where he would start or join a business, begin to scale and then run into some failure. He wanted it too much and trusted too easily. Perhaps love is too blind for right livelihood. In the end, he lost his passion for cars and sought another path.

Thus began his exploration of technology. While building All-Wheel Junkies, Adam had taught himself how to code. He was just solving problems. People wanted to donate money to help fund projects. So he built a tool. Then more problems led to more tools. First, just for his community, but other people wanted them (and he wanted to help) so he figured out how to make his tools cross platform and scalable.

There was never much money in it, but after eight years, his stuff was good. Good enough that in 2008, a company offered to buy some of his tech and brought him onboard to lead their “new products” initiatives. He got exposure to both consumer and enterprise software in dozens of industries. He built software for and added new skills in operations, supply chain management and finance. And he started to figure it out: whenever he helped someone, whenever he solved a problem that made someone else’s life better – he felt uplifted.

His next stop was nutraceuticals. His tech chops brought him in through the CTO door. But by the end, he was running teams all over the world, covering all the functions of a business and helping hundreds of thousands of people.

And now he has it dialed in. He isn’t just a tech guy. Or a business guy or an operator. He is a problem solver who is here to help make your life better.