Supports skin health*
Supports eye health*
Supports maintenance of cognitive function*
Supports general immune health*
AstaPure® is a branded Haematococcus pluvialis microalgae extract standardized for astaxanthin content. This algae is used because H. pluvialis is the most concentrated natural source of astaxanthin. Astaxanthin is one member in a class of pigments called carotenoids—carotenoids are fat-soluble yellow, orange, or red pigments. Astaxanthin is on the reddish end of the carotenoid pigment color continuum and is produced by some freshwater and marine algae and microorganisms. It is the pigment that gives salmon and crustaceans (i.e. shrimp, crab, lobster, and crayfish) an orange-red color, and flamingos their characteristic pink coloration. These organisms, like humans, are unable to make the astaxanthin themselves; they consume it in the aquatic food chain. Astaxanthin is a plant defense compound, in other words, more of it is made when the environment is stressful to protect a microalgae like H. pluvialis from, for example, intense UV radiation from sunlight. Since it is fat-soluble, astaxanthin is active in places with high lipid content, where it’s a powerful antioxidant. These places include cell membranes (which have a lipid bilayer), mitochondria, and the brain and nervous system. One of the things that make astaxanthin fairly unique, even compared to other carotenoids, is that its shape allows it to stabilize and protect lipid membranes. There is a growing body of research on astaxanthin for cognitive function support, immune system support, skin health, vision and other areas of wellness and performance. Its chemical structure allows it to readily cross the blood-brain barrier (BBB) and accumulate in the brain [1,2].*
AstaPure® Haematococcus pluvialis microalgae extract contains not less than 3% Natural Astaxanthin Complex (as 3S, 3'S enantiomers). It also contains the full-spectrum of other nutrients that occur in this fresh water microalgae including essential fatty acids, dietary fibers, polysaccharides, vitamins, and minerals.*
AstaPure® Haematococcus pluvialis microalgae extract is produced by Algatechnologies Ltd (i.e., Algatech) on a kibbutz in the Arava desert region in Israel.
AstaPure® Haematococcus pluvialis microalgae extract is grown sustainably using green technology including solar energy and advanced water recycling technologies to minimize environmental impact.
AstaPure® Haematococcus pluvialis microalgae extract is Non-GMO, Vegan and self-affirmed GRAS (Generally Recognized As Safe).
AstaPure® is a registered trademark of Algatechnologies Ltd.
While a wide range of doses of astaxanthin have been used in studies, the most common dosing range is 1-12 mg and functional benefits have been reported even at the lower end of this range. One of our dosing principles is to determine whether there is a dosing range, in which many of the benefits occur and above which there appears to be diminishing returns (i.e., a threshold), and to provide a dose within this threshold range (see Neurohacker Dosing Principles). We consider astaxanthin to be one of these threshold compounds, because many of the benefits appear to occur at a low dose, and in some functional areas a worse response may occur at higher doses. As an example, in a comparative 8-week study in young, healthy females, a lower dose of 2 mg per day produced healthier plasma C-reactive protein and DNA protection responses than a higher dose of 8 mg. The lower dose also was able to produce almost the same blood levels of astaxanthin as the higher dose . Because astaxanthin is fat-soluble, and like other fat-soluble compounds, accumulates over time, lower amounts may also be preferred when it will be given over extended periods of time. For an ingredient like astaxanthin, which has been studied in a variety of areas, the dose selected will also be influenced by what the formula is trying to accomplish. In other words, if the product is intended for skin health, the dose range would be based strongly on human skin studies of astaxanthin. If the formula is for another application, the dose selected could vary. And lastly, when determining dose, we also consider whether we are using, or plan to use, an ingredient in another product. It’s important to us to ensure that a user taking several of our products will not inadvertently take too much of an ingredient like astaxanthin. Because of its wide range of benefits, we plan on having it in more products over time, which also influences our dosage selection.*
Supports brain function*
Supports learning and memory [4–8]
Supports healthy sleep [9,10]
Supports brain-derived neurotrophic factor (BDNF) [11–16]
Supports hippocampal neurogenesis 
Influences acetylcholinesterase (AChE) activity 
Supports neural stem cells [18,19]
Supports neuroprotective functions [17,20–26]
Supports brain antioxidant defenses [11,21,25]
Supports neural mitochondrial function [21,26,27]
Influences GSK-3β signaling 
Supports antioxidant defenses*
Supports total antioxidant capacity [11,28]
Supports free radical scavenging 
Counters ROS production and oxidative stress [30–32]
Supports protection of DNA from oxidative damage [3,11,30]
Supports protection of lipids from oxidative damage [11,25,28,33–35]
Supports antioxidant enzyme levels (SOD, GPx, CAT) [11,25,28,30,34,36]
Supports replenishment of GSH [11,25,34]
Supports Nrf2 signaling [26,36–39]
Supports phase II detox enzymes [26,38–40]
Supports visual acuity / visual function [41,42]
Supports resistance to eye strain/fatigue 
Supports accommodation — focus adjustments between near and far objects [42–44]
Supports visual reaction time 
Supports optic nerve and retinal cell protective functions [30,36,46,47]
Supports retinal antioxidant defenses and protection against oxidative stress [46,47]
Supports protection from light-induced retinal damage 
Supports ocular blood flow [48,49]
Supports healthy immune function*
Supports healthy immune function [3,50–54]
Supports intestinal immune functions 
Supports Th1/TH2 balance [56,57]
Supports skin health*
Supports skin texture/smoothness 
May help minimize the appearance of fine lines and wrinkles [59–61]
Supports skin elasticity [59,61]
Supports skin hydration [58,60,61]
Supports healthy transepidermal water loss (TEWL) levels [59,62]
Supports healthy epidermal structure [63,64]
Supports healthy skin lipids (barrier function) 
Supports uniform skin pigmentation [65,66]
Supports skin in adapting to environmental stress [62,63,65–71]
Supports dermal extracellular matrix (ECM) structure (collagen, elastin) [60,62,63,71–73]
Supports skin growth factor production (bFGF, VEGF) [72,73]
Supports skin vascularity 
Supports maintenance of skin repair functions [73,74]
Supports healthy skin microbiota 
Support antioxidant defenses [39,67,69]
Counters ROS production and oxidative stress [64,67]
Supports Nrf2 signaling and phase II detox defenses [39,67,75–77]
Supports healthy immune signaling [60,68,71,74]
Supports skin DNA integrity and repair [69,70]
Supports a healthy mood and stress response*
Supports a positive mental-emotional bias [78,79]
Supports fatigue resistance 
Supports a healthy gut microbiota*
Supports a healthy gut microbiota [80–82]
Promotes healthy aging and longevity*
Supports mitochondrial function [83–85]
Supports stem cell function [18,19,39,86,87]
Supports cardiovascular and metabolic health [88,89]
Sesamin (from sesame seed extracts) in supporting maintenance of cognitive function  and recovery from mental fatigue 
Collagen for skin health 
Gotu kola for skin health 
Soy isoflavones for skin health 
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, cure, or prevent any disease.
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